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Culture

The Weeknd will not work with H&M again after 'racist' kids jumper controversy

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How did this get past the boardroom?

Anna Freeman

09 Enero 2018 17:02

H&M has come under fire for some unfortunate advertising of a seemingly harmless jumper.

While the jumper itself is innocent enough – emblazoned with ‘Coolest Monkey in the Jungle’ – it was the picture on the website that people had a problem with, because it was modelled on a black child.

Although there were white kids in jumpers that read ‘Survival Expert’ and ‘Awesome’ – neither with negative connotations – the people of Twitter were astonished about how badly the brand missed the mark with this one.

Outrage ensued, with people angrily tweeting the high street chain about their mistake. New York Times columnist Charles Blow said ‘@hm, have you lost your damned minds?!?!?!’, while others expressed similar surprise about how this got OK’d in the first place.


H&M released a statement apologising for the image – which has now been removed from its website – but the jumper is still for sale.

The Weeknd, who last year teamed up with H&M on two collections, has announced he will no longer work with the retailer. ‘woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore…’ (sic) he tweeted.

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