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Artículo Beyoncé and Jay-Z 'trademark' the names of their newborn twins Culture


Beyoncé and Jay-Z 'trademark' the names of their newborn twins



Playground Traduccion

06 Julio 2017 08:39

As if they were song titles...

According to an article in TMZ, Beyoncé and Jay-Z have registered their twins’ names at the United States Patent and Trademark Office. On 26th June, the couple filed ‘Rumi Carter’ and ‘Sir Carter’, the names of their newborn twins, through the same company they used to register ‘Blue Ivy’, the name/trademark of their first child.

If we mere mortals are happy to register our newborns in the civil registry, Beyoncé and Jay-Z have gone one step beyond - and, in so doing, have reopened the debate on the ethics of treating your children like you would treat a song, an album or any other kind of intellectual work. What’s more, the news has come out before the couple have even officially announced the birth.

When it comes to the babies’ names, what has most captured the public’s fascination is their origin: both make reference to the historical Muslim poet Jalaluddin al-Rumi, to which Jay-Z gives a nod in Marcy Me.

‘I started in lobbies now, parley with Saudis / Sufi to the goofies, I could probably speak Farsi / That’s poetry, read a coca leaf from my past,’ raps Jay-Z in this track from his new album, 4:44 - also the platform the singer uses to atone for his unfaithful ways.

In light of the veiled reference, it’s clear where the name Rumi Carter comes from; but, what about Sir Carter? It seems this choice was also inspired by the Muslim poet, only this time it’s his work, rather than his name, that the couple are using.

'Bring the pure wine of, love and freedom/ But sir, a tornado is coming / More wine, we'll teach this storm, a thing or two about whirling', runs one of Rumi’s most famous poems dating back to the 13th century, and where the word ‘sir’ can be clearly seen.

And as if being inspiration for Beyoncé and Jay-Z’s children wasn’t enough, the name of Jalaluddin al-Rumi seems destined for great things in a near future: screenwriter David Franzoni is currently writing a biopic on the poet, in which he describes him as being ‘like a Shakespeare’.