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Artículo The Museum of Failure: home to big brands' biggest flops Culture


The Museum of Failure: home to big brands' biggest flops



Playground Traduccion

04 Mayo 2017 09:47

'Innovation requires failure. If you are afraid of failure, then we can't innovate'

When our mums and dads told us not to laugh at the misfortunes of others, we think they were referring to situations like 'don't laugh. He's walking like that because he has a limp' or 'don't laugh when someone you're not a fan of loses his wallet/girlfriend/teeth', and so on. We definitely don't think they meant 'don't laugh at the huge corporation that's blundered bigly with its latest product but who cares because they're still gazillionaires.' 

Although we may have forgotten about some of these screw-ups, the truth is, big businesses screw up a lot. So much so, in fact, that their misbegotten projects can fill up a museum.   

The Museum of Failure will open its doors on 7 June in Helsingborg, Sweden.

The museum houses over 60 bad ideas that nobody had the wisdom to nip in the bud before it was too late. Exhibits include a beauty mask that electrocutes your face to keep you looking young, a phone that only displays Twitter (and not very well), Google Glasses (ahem), and a Nokia games console from 2000 that resembles the love child of a smartphone and a taco.

But the museum isn't just home to tech-industry turkeys: it also displays delights like Coke Blak (Yes, 'blak' not 'black', because removing letters from words was cutting-edge once upon a time), Donald Trump Monopoly, and Colgate lasagna.

But there's a noble intention behind all this schadenfreude. The museum's creator, Samuel West told the Guardian that the salutary purpose behind his endeavour is to help people and businesses learn from their mistakes. 'Innovation requires failure. Learning is the only process that turns failure into success.'