09 Mayo 2017 14:52
The cover shows Kendall, photographed by Mario Testino, looking imposing in a black dress. Gold lettering reads 'Indian Affair'. But how is it an Indian affair is she isn't remotely Indian?
Kendall Jenner for Vogue India is such a great example of cultural hegemony.
— aleesha (@a_leesha1) May 4, 2017
Twitter users have attacked Vogue India's decision to choose a white woman to commemorate the 10th anniversary of the magazine. Some of them have said Jenner's presence on the cover amounts to 'cultural hegemony'.
Other users said that they found it hard to believe that Vogue India couldn't find an Indian model who better embodied the essence of their country. 'Some of the most beautiful women in the world come from India and you decided to shoot a skinny white girl from California…' complained one woman.
So many beautiful women in India and Vogue India puts Kendall Jenner on the cover for their 10th year issue... ?
— Gunjan Vaswani (@gtv58) May 4, 2017
Poor Kendall Jenner hasn't been having the greatest time of it lately. The decisions made by her communications team – who presumably help her decide which jobs to take – have been misguided, to say the least. The Vogue India cover has provoked more accusations of cultural appropriation, just weeks after her Kendall's Pepsi ad came under fire for cynically appropriating social protest to sell soda.
Unfortunately for Kendall, she was also one of the influencers who used her social media accounts to promote Fyre Festival – a 'luxury' music festival in the Bahamas which turned out to be a complete disaster.
Her credibility is looking more like a joke with every passing day.
But we shouldn't lose sight of the fact that the ones who are really to blame are the publishers and publicists who believe that these sorts of magazine covers and adverts are appropriate. At the end of the day, Kendall Jenner just shows up, strikes a pose and takes her money.