12 Junio 2017 10:35
'the way the kids look at their ball mama is so sad'
In Saudi Arabia there are two major problems with the way they censor women's bodies. One is the fact that they believe it is necessary and correct to do so in the first place. The second problem is that a chimpanzee with a crash course in digital retouching would do a better, more dignified job than whoever is currently doing it.
We also saw this phenomenon in Iran when Iranian TV used MS Paint to 'colour in' Charlize Theron's cleavage at the Oscars. But the following Saudi Arabian ad for an inflatable pool might be the best example yet.
The original tweet was posted by @SilenRuins and, although it looks like his account was subsequently deleted, the tweet was retweeted 89,000 times and liked 150,000 times. He wrote 'Saudi censorship is just fucking hilarious. The woman just became a ball' and posted the original image alongside the doctored one.
The original is from an INTEX catalogue. The image features the classic nuclear family – mummy, daddy, tyke 1, tyke 2 tyke 3 – all wearing swimsuits and big smiles in the giant blue upside-down tent they're using as a swimming pool.
— SacoOffers عروض ساكو (@Saco_KSA) June 4, 2017
In the Saudi version of the ad however, dark t-shirts have been painted onto daddy and the kids, covering up every bit of their torsos. And as for mummy... well, she has the dubious honour of being turned into a Winnie the Pooh beach ball. No burkini or niqab for her... not even a giant tarpaulin that says 'I should be in the kitchen but my fabulous husband has let me come out to play.'
Saudi censorship is just fucking hilarious. The woman just became a ball. pic.twitter.com/xNsN452yhv
— Aziz (@SilentRuins) June 4, 2017
They erased the lady from existence and replaced her with a plastic blow-up ball. A ball featuring the most mentally retarded Disney character of them all...
My eyes just popped out. What on earth is this monstrosity?
— VISHAL (@VishalManve12) June 5, 2017
Even huge multinationals like Ikea play along with the censorship when they sell in Saudi Arabia.
This happens a lot. In my translation class we talked about an Ikea catalogue where they had erased every woman.
— Doru (@oresamawadoru) June 5, 2017
And it's not as if in-store advertising is any more subtle.
It's ridiculous. They tape over women's head on hair dye boxes. How're we supposed to see what colour our hair will be?!
— Jackson ? (@JacksoninTrump) June 4, 2017
Esto es real señores! Impresionante pic.twitter.com/NFreSHTl0h
— Pablo Rivas (@RivasUreta) June 5, 2017
Although the issue is serious, the image is so absurd that it's hard to resist making jokes about it.
.@SilentRuins the way the kids look at their ball mama is so sad ?
— Saman Shad (@muminprogress) June 5, 2017
Wait... Shouldn't the kids be half-ball too then? ?
— Ana Milicevic (@aexm) June 5, 2017
Or did the ball just become a woman pic.twitter.com/9ikZ1vDQMv
— Dylan (@SillySadio) June 4, 2017