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12 Julio 2017 13:52
Women's crotches dancing to music... What could be offensive about that?
When will brands learn? We are (luckily!) starting to see gender equality and the de-sexualisation of women as a cultural must in the public sphere, even if companies still try and backtrack on all the progress made. If you remember the London underground ‘Are you beach ready?’ posters, you’ll understand that it often doesn’t end well, though.Now, shaving company Femfresh has overstepped the sexist line by releasing an advert for bikini line hair removal products, which has been subsequently banned by the Advertising Standards Agency (ASA) for its likeliness to cause ‘serious or widespread offence’.
The advert in question sees women wearing nothing but extremely high-cut briefs and swimwear, dancing to music, while the camera zooms in on their crotch intermittently. And Femfresh wonder why the ad has been pulled?[caption id="attachment_4806" align="aligncenter" width="483"] Femfresh[/caption]
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