19 Mayo 2017 15:42
Removing her wig on a programme watched by millions gives greater visibility to a condition that affects women all over the world
Everyone knows what First Dates is, right? A reality TV show that brings strangers together in a restaurant to chat and see if love arises. These things aren't easy. They never are. Sitting down opposite someone you've never spoken to before, with a limited amount of time and cameras filming your every move, is a serious matter. You're supposed to show the best version of yourself, to reveal who you really are.
'I don't have any hair, I wear a wig,' says Eve. 'This is gonna freak... you came over at the wrong time,' she tells the surprised waitress approaching their table. Eve then shows Jordan a flower tattoo on the side of her head.
But the best is yet to come. When Eve goes to put her wig back on, he asks her not to: 'You look beautiful,' he tells her. Then he says this is 'the best date I've been on. I like you, you're unique.' The moment, which has already been shared more than 60,000 times on Twitter, is so emotive that it's impossible not to feel moved.
OK, it's true. The scene is edited in such a way as to get us all blubbering: the soppy music, the lingering close-ups, the cut to the interview where Eve remembers her dad drawing on her eyebrows. But that doesn't take away from the fact that this woman has done something very important. By removing her wig and opening up about her condition on prime time television, Eve is giving visibility to a condition that women all over the world suffer from.
Although alopecia among men is more common and widely-accepted, among women the condition is rarely discussed. It is estimated that 50% of women above the age of 60 can suffer from androgenic alopecia (a similar percentage to men). However, between 5% and 10% of women can suffer from it more severely, and at an earlier age, as in brave Eve Bett's case.